Comments on: Why your social media ROI sucks (but you should keep doing it anyway)

By: Dallas McMillan

Dallas McMillan — Wed, 12 Jun 2013 13:58:00 +0000

Thanks Sally – we are so used to everything being a commodity that without experience of Social Media, we expect it is just one more thing to be bought and sold. Really, it is hard to put a value on our own and our audience’s time and attention, much less turn it into a commodity. I think Facebook is seeing what happens when you try to do that = blowback.

By: Sally-Anne Rogers

Sally-Anne Rogers — Wed, 12 Jun 2013 06:41:00 +0000

Totally agree too Dallas – this is the basis of a talk I’m giving at a conference in London in September. So many people expect to ‘join’ social media and achieve instant results just because they are there. It is a skill and the biggest mistake some of my clients make is believing that only the younger generation will make the best managers of their social media. I find success comes not just from a mix of good training, a measure of intuition and experience, but by recruiting a loyal company ambassador who enjoys communicating with people.

By: Dallas McMillan

Dallas McMillan — Mon, 10 Jun 2013 09:56:00 +0000

Thanks Jeremy – glad it resonated. I get frustrated when people who don’t have the first clue about social media want to jump straight to measuring ROI, when they haven’t even set up their accounts properly. Talk about wanting to run before they can walk – more like before they can crawl.
Social media is here for the long haul… it is important to educate ourselves and learn new skills – especially if you aren’t a digital native.

By: Jeremy Dent

Jeremy Dent — Mon, 10 Jun 2013 07:50:00 +0000

So True, Dallas! I gave a talk last Friday covering 90% of these points.

By: C Bret Campbell

C Bret Campbell — Sun, 10 Mar 2013 15:39:00 +0000

Well, yeah, that pretty well sums that up. Should be required reading…