http://influential.com.au/your-brand-story/ Marketing Consultants specialising in High Value Sales Mon, 01 Feb 2016 02:11:00 +0000 hourly 1 https://wordpress.org/?v=4.5.18 http://influential.com.au/your-brand-story/#comment-63 Mon, 28 Jan 2013 11:46:00 +0000 http://influential.com.au/?p=796#comment-63 Thanks Brenda, I’ve always been mesmerised by story and its fascinating how the importance of story comes back to you again and again over the years.
In your example – your grandparents – that’s a much more powerful message than “pets can help seniors maintain meaning and independence” would have without the real and personal touch.

]]> http://influential.com.au/your-brand-story/#comment-62 Mon, 28 Jan 2013 10:23:00 +0000 http://influential.com.au/?p=796#comment-62 Great message, Dallas! This is the heart of one of my favorite books, “Start With Why” by Simon Sinek. Why do I do what I do everyday? I’m motivated by the impact pets make on people’s lives and I deeply believe that as a consultant, I can have a deeper impact by helping many veterinary practices achieve their goals. My 86 & 88-yr-old grandparents are in wheelchairs, but remain independent and in their home because of a dog named Apple—each and every day revolves around their relationship with their dog, and that’s why I do what I do!

]]> http://influential.com.au/your-brand-story/#comment-61 Mon, 28 Jan 2013 09:36:00 +0000 http://influential.com.au/?p=796#comment-61 What is your brand story? Hero vs villian? Voyage of discovery? Rags to riches? Redemption?
Share your story here…

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