Strategic Personal Branding Architecture for Social Businesses...
Hi BNI Harbor View team, I've done a couple of quick videos to walk you through how to use the Linkedin Cairns Business Group If you have any trouble getting up and running with Linkedin or with these videos, just contact me, and I'll help you get on track. I'm going to do some videos talking more generally about Linkedin. Let me know anything that you specifically want to know, and I'll make sure I cover it. Dallas I've recorded 2 separate 5 minute videos here for you to review. Video 1 Video 2 ...
Influence - Psychology of Persuasion Robert Cialdini, in his book Influence, the psychology of persuasion details his study of what influences people to make certain decisions. He has found that across cultures, social groups, different occupations, geographies and industries, that the factors which influence people fall into a small number of principles; He found that while people mostly think they use rational and reasonable apporaches to making decisions, in fact their decisions are often driven by simple, reflexive responses. [leadplayer_vid id="510A8FA50B509"] These universal principles of influence are: Reciprocation Commitment and consistency Social Proof Liking Authority Scarcity Cialdini argues that even though people...
Prospering in the new digital economy requires you re-think about how you approach your business, your team and your customers. Social Business means more than Social Media To many businesses “doing social” means posting some ads and pictures on their Facebook page. Social media is our first glimpse of how social technology is going to change how we interact and work together, but it is just the beginning. The invention of the Gutenberg press in 1450 led to the renaissance and enlightenment, transforming human culture forever. Today the Internet and social media are...
Why do people and businesses need a digital brand? A strong digital brand is fast becoming your most important marketing tool. Our changing culture, business practices and career paths have mean that strong personal and company digital brands are essential to help you be perceived as a leader in your market. Who needs a digital brand? Professionals Business owners Executives Creatives Politicians Change Advocates Sole Traders Entrepreneurs Small Businesses Companies Anyone who wants to make a difference or become leaders in their field or organisation People and companies who are already influential and want to maintain, consolidate or focus their authority, market share and...
How to become a social business To survive and thrive as a business in the new digital economy you need to do far more than just put out digital equivalents of your TV and print advertising. There is an argument that if businesses aren’t ruthless, self-serving and deliberately ignorant of the needs of others they will go broke, and this has certainly been the strategy of some of the most successful businesses over the past decades. However business leaders are increasingly adopting a new approach that combines the benefits of capitalism with...
Telling your story The keystone of building your brand is telling your story. The greatest successes and creations in human history owe their existence to a powerful story, and the greatest idea or product is almost worthless without one. “As humans we are the product of the stories we tell ourselves – we are fundamentally narrative beings” – Dallas McMillan Creating the right narrative for your brand is essential – in fact focusing on the story with everything you do is critical. What people care about is people – what happens to them,...
In our new social media and social business landscape, the expectations we have of brands and people are changing abruptly. Brands are becoming more personalised (to the consumer) and also becoming more personable (having more characteristics of a person). At the same time, our personal brands (in many cases largely comprising our consumer brand choices) are becoming stronger and more prominent. This is eroding the barriers between brands and people. Let's examine this further, looking firstly at successful personal brands, and then at company brands which have created a value proposition by...
