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Dallas McMillan - Marketing Consultant and High Value Sales Coach
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Author:dallas-mcmillan

Personal Branding for Professionals – how your appearance matters

Personal Branding, Personal Branding for Professionals
by dallas-mcmillan

Personal Branding and Professional Brands are often discussed together as if they are opposites, which is ironic because for most professionals your professional brand is very much a personal brand. Professionals primarily deliver their clients value by their services (rather than products) and these services are usually tailored to the individual, and thus personal in nature. As a result professionals tend to develop strong relationships with their clients, and their clients in turn bond to "their" provider. This means that to a great extent your professional brand is your personal brand. But it...

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Is Influence the Currency of the new Social Economy?

Influence
by dallas-mcmillan

Understanding influence is central to understanding the future of business The rise of social media and influence monitoring tools like Klout means that we can now measure the previously invisible interactions that mark and transmit influence within human networks. In the increasingly important Social Economy, influence is something that brands and marketers are struggling to understand and to harness. The new connected economy We are witnessing the rise of a new connected  economy where value is delivered across human networks. Relationships and personal interaction form the foundation of this economy, and the subtle currents...

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Your brand story – more important than your product?

Brand
by dallas-mcmillan

If you are in the business of selling products and services, you could be facing extinction. Throughout human history, access to resources, and the tools, processes and systems to turn those resources into useful stuff have been scarce. At times there has also been a scarcity of labor of sufficient skill to supply services such as turning resources into useful stuff, or helping people choose or use their stuff. In the early 21st century in spite of incredible depletion of the world's natural resources, there remains a surfeit of stuff - with more...

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The Hero With a Thousand Faces – The Mythic Brand

Brand
by dallas-mcmillan

A great brand is more than a logo, business name and tagline, they stand for something unique and special, they  powerful emotional and subconscious perceptions of value, meaning and status which are unqiue to that brand. This translates as loyalty, trust, and connection among their customers.   Creating a great brand really relies on expressing your essence as a story which people connect with on a deeper level. Many people and businesses can't imagine summing themselves up in a story. They feel like "But I'm pretty boring", or "Everyone knows what I do"...

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Define: Influential

Influence
by dallas-mcmillan

in·flu·en·tial   /ˌinflo͞oˈenCHəl/ Adjective Having great influence on someone or something. How we define influence and being influential at Influential Digital To us, influence is effective communication that delivers results. Being influential isn't so much about "how to make friends and influence people" or controlling people or situations. It is identifying what you really care about or stand for then becoming more effective in conveying this to your market, and living it within your life or your organisation. Being influential means leading and taking a stand, and being the one people look to for answers and direction. If...

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On doing what you love

Influence
by dallas-mcmillan

Social Media, Google and the Web has changed our lives forever, and for the better I realise there are also real downsides which we are only just beginning to see, but lets face it, it isn't going anywhere, so we need to learn to adapt and make it work for us, rather than trying to avoid it. I think it is valuable to reflect on the changes that really impact our lives and opportunity to do what we love and live how we want to. You've probably heard the career advice to do...

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The Shareable Brand

Brand
by dallas-mcmillan

The way people discover, research and choose products, services and businesses has been changed forever by Google, the web, and social media. Old marketing strategies like interruption (advertisments in the middle of your favorite TV show etc) just aren't working anymore. Now the best brands are letting their customers do their marketing for them - they are leveraging the power of sharing. Personal referrals and recommendations are still gold Personal advice from the people we trust is still the most powerful factor influencing our purchasing decisions, but the way these are communicated and...

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Inbound Marketing Process – Attracting Clients

Marketing
by dallas-mcmillan

One of the most important trends in marketing over the last decade is the shift toward inbound marketing. Inbound Marketing involves getting prospective clients to find you, rather than chasing them. When most of use think of marketing, we think of outbound marketing - also known as push marketing or interruption marketing. The most familiar examples of this is broadcast advertising, cold calling, junk mail and billboards. The main premise of this marketing strategy is that you need to get out there and interrupt your prospective audience to show them your message, hoping that...

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Why your social media ROI sucks (but you should keep doing it anyway)

Social Business
by dallas-mcmillan

Social Media has become an essential part of marketing your business online., with over 90% of businesses now using Social Media. Is social media really worth your time, money and effort though? Most businesses are wasting their time on social media Unfortunately, the majority of businesses get a very poor return on investment from their social media efforts. Social media is often free or cheap to use, but it can be very expensive in terms of time and effort required to get results. For most businesses, this means that social media is costing them...

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