Becoming a social business
How to become a social business To survive and thrive as a business in the new digital economy you need to do far more than just put out digital equivalents of your TV and print advertising. There is an argument that if businesses aren’t ruthless, self-serving and deliberately ignorant of the needs of others they will go broke, and this has certainly been the strategy of some of the most successful businesses over the past decades. However business leaders are increasingly adopting a new approach that combines the benefits of capitalism with...