logo Creation made simple
  • a
  • a
  • a
  • a
  • a
  • a
Beautifully designed
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut convallis tempor orci vitae vehicula. Aliquam in ullamcorper lacus.
Follow & share
Cart 0
  • No products in the cart.
  • Total: $0.00
Search:
branding Archives - Influential
64
archive,tag,tag-branding,tag-64,edgt-core-1.0,ajax_fade,page_not_loaded,,hudson child-child-ver-1.0.0,hudson-ver-1.5, vertical_menu_with_scroll,smooth_scroll,side_menu_slide_from_right,woocommerce_installed,blog_installed,wpb-js-composer js-comp-ver-4.11.2.1,vc_responsive

branding Tag

The Shareable Brand

Brand
by dallas-mcmillan

The way people discover, research and choose products, services and businesses has been changed forever by Google, the web, and social media. Old marketing strategies like interruption (advertisments in the middle of your favorite TV show etc) just aren't working anymore. Now the best brands are letting their customers do their marketing for them - they are leveraging the power of sharing. Personal referrals and recommendations are still gold Personal advice from the people we trust is still the most powerful factor influencing our purchasing decisions, but the way these are communicated and...

1 Comment
Share Post

Brands with personality

Create an Influential Brand
by dallas-mcmillan

In our new social media and social business landscape, the expectations we have of brands and people are changing abruptly. Brands are becoming more personalised (to the consumer) and also becoming more personable (having more characteristics of a person). At the same time, our personal brands (in many cases largely comprising our consumer brand choices) are becoming stronger and more prominent. This is eroding the barriers between brands and people. Let's examine this further, looking firstly at successful personal brands, and then at company brands which have created a value proposition by...

1 Comment
Share Post
Define: brand
Jan 19 2013

What is a digital brand?

Create an Influential Brand
by dallas-mcmillan

Before we start creating a digital brand, it is important to understand what a brand is. The meaning of the word brand has changed a lot over the years. What is a brand? A couple of hundred years ago, a brand was something people used to mark cattle, horses and other animals that they owned - it was usually applied by heating a metal implement with a pattern, letters or numbers to the unfortunate animal. In the early to mid 20th Century, a brand was a name and logo of a company. By...

0 Comments
Share Post

Creating an Influential Brand

Create an Influential Brand
by dallas-mcmillan

Welcome to a level playing field Our world has changed dramatically in the last few years with the rise of the internet, social media, mobile computing and other technological developments. This online evolution is transforming business, careers, marketing, socialising, learning and practically every other aspect of life. Democratization of media and publishing means that marketing yourself or your business has changed for ever. Suddenly anyone, anywhere in the world has access to communication tools which are powerful, instant and free - and there are no limits on what they can achieve. Small up-and-coming brands...

0 Comments
Share Post

Influential.com.au

Helping people become more influential



Branding and marketing services



Contact influential

support@influential.com.au

Request a quote

Phone +61 7 40320000






Follow influential online


Get the latest on digital branding and social business from our blog

Copyright © 2016 · influential.com.au