Why your social media ROI sucks (but you should keep doing it anyway)
Social Media has become an essential part of marketing your business online., with over 90% of businesses now using Social Media. Is social media really worth your time, money and effort though? Most businesses are wasting their time on social media Unfortunately, the majority of businesses get a very poor return on investment from their social media efforts. Social media is often free or cheap to use, but it can be very expensive in terms of time and effort required to get results. For most businesses, this means that social media is costing them...