Is Influence the Currency of the new Social Economy?
Understanding influence is central to understanding the future of business The rise of social media and influence monitoring tools like Klout means that we can now measure the previously invisible interactions that mark and transmit influence within human networks. In the increasingly important Social Economy, influence is something that brands and marketers are struggling to understand and to harness. The new connected economy We are witnessing the rise of a new connected economy where value is delivered across human networks. Relationships and personal interaction form the foundation of this economy, and the subtle currents...